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Alloi Limited

 
Email Marketing

Email Marketing

Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.

It is important to get the reader's interest. You could combine your marketing messages and news about your business into a regular bulletin or an email newsletter.

3rd Party Email Marketing Systems

Off the shelf email solutions

Off the shelf systems are becoming more and more popular due to the amount of reporting and management tools that are built in.

Need help setting it up?

We have done this 100's of times and know exactly the best way to configure constant Contact. We can even create custom designs to fit in with your current branding.

Bespoke Email Applications

Bespoke Email Systems

Whether you need a customisable email newsletter application or simply want all your automated emails to be branded and have more impact, a bespoke solution could be just the thing you need.

Usages include:

  • Ticketing systems
  • Automated vouchers
  • More information requests.
  • Scheduled reminders
  • Newsletters

HTML Email Designs

Design only Service

If you have the capabilities in-house or already have an extensive contact list in an existing CRM, Outlook, Excel or other application then we can provide a design only service.

Benefits

We will create a branded HTML template that can then be set up on your system.

This will allow you to fully manage the campaigns yourself with no ongoing costs involved.

Email | Outlook Signatures

Email Signatures

Just a simple signature can make all the difference to the professionalism of your online communications.

Did you know?

Since 2004 it has been a legal requirement for all limited companies that all electronic communications (including emails) must contain your registered address, company number and VAT number where applicable.

Make sure your email newsletter:

 

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  • is interesting and relevant so that recipients open and read it.
  • uses customised messages so people pay more attention - if you've won a contract in your area, you could focus on the location for local recipients, while those further away will concentrate on what the contract shows you could do for them.
  • gets recipients to phone you or click through to your website.
  • has a clear call to action to ensure recipients can respond to your offering.

We look forward to your call on 0845 686 1228 to discuss your email marketing requirements.

 

Autumn/Winter '09
Keep in Contact

Using a targetted list of existing leads or clients can be an extremely effective way to build relationships as your clients will always feel they are in your thoughts.

Don't overdo it!!

No-one likes to get mails from a supplier or client every day. Lets be honest do you really have something new to share on a daily basis? If you do then maybe a blog, twitter or facebook account is more applicable for your needs.
----------------------------------------Email marketing has endured a lot of bad press recently and with the never ending juggernaught of spam that arrives in mailboxes everyday the question is....

Is it still a worthwhile method of marketing communication?

Well, yes if you are mailing out to an existing list of contacts you have. Whether it be to advise of changes in your business, advising of new services or products or even to conduct market research.

On the other hand if you do not have an existing contact list, you will need to buy one in. Paid lists vary in quality greatly and rarely contain 100% clean data.


  © 2004 - 2009. Alloi Limited.
A Company Registered in England & Wales. No: 04815574.