Search engine optimisation
Getting your web site noticed online is the key to its success, if people cannot find your products or services then how are they going buy them? Acheiving a high search engine position and generating relevant traffic is something that we approach in a number of ways. There are many different techniques that can produce excellent results providing a good foundation is built upon. Because of this we will assess your current website and provide you with an accurate snapshot of your current ranking before we start any SEO project. After all we need to demonstrate we can do it.
Pay per click (PPC) marketing.
PPC is exactly that, you pay for your site to be featured when a search is made on Google, you pay when a user clicks. Google™ Adwords is the market leader in this followed closely by Microsofts' sponsored links on 'Bing' and others. Pay per click is an ideal option to get a foothold in a competitive market or run instant promotions with tight deadlines.
Organic Listings
Under sponsored listings (Adwords) and map entries, they are more likely to be clicked on than Adword listings. Organic listings are based on the content, popularity and PR (PageRank) of your website, among other things that result in a higher listing position.
Organic rankings can take time due to the number of factors that are required to improve them. This should be your long term goal.
We ultimately believe that a mixture of the above techniques is the best approach to successful online marketing - but we will suggest a strategy that best suits your requirements.
From this starting point we will then implement tools to track performance, suggest changes to existing content and the general site structure. After this we can embark on a custom-made campaign that incorporates Organic, PPC, Social Networking, Blogging and Link building and many other 'On page' and 'Off page' techniques.
See also: e-marketing | social marketing