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Alloi Limited

Search Engine Optimisation

Getting your web site noticed online is the key to its success, if people cannot find your products or services then how are they going buy them? Acheiving a high search engine position and generating relevant traffic is something that we approach in a number of ways. There are many different techniques that can produce excellent results providing a good foundation is built upon. Because of this we will assess your current website and provide you with an accurate snapshot of your current ranking before we start any SEO project.

From this starting point we will then implement tools to track performance, suggest changes to existing content and the general site structure. After this we can embark on a custom -made campaign that incorporates Organic, PPC, Social Networking, Blogging and Link building and many other 'On page' and 'Off page' techniques.

Pay per click (PPC) marketing.

PPC are exactly that, you pay for your site to be featured when a search is made containing key words relating to your site. Google™ Adwords is the market leader in this, Microsoft also have new PPC service in place which generates sponsored links for its 'Bing' search engine.

Organic Listings are those found on the left hand side of the search results page, generated by key words within your site.

They are 70% more likely to be clicked on than pre paid listings, as identified from various studies.

Organic listings are based on the content and popularity of your website, and many other hidden factors that result in a higher listing position. Organic rankings can take time due to the number of factors that are required to improve them. Pay per click can be the better option for instant promotions with tight deadlines.

We ultimately believe that a mixture of the above techniques is the best approach to successful online marketing - but we will propose the ideal mix for your particular business.

What's right for you?

Organic SEO

Search engine optimisation is something that takes time to reap proper rewards from.

Detailed research and planning means we can work towards a mutual goal with clear milestones. Studying search and indexing data enables us to identify areas of your website that need addressing.

SEO is an essential element for any company requiring a high ranking in search engines.

Pay per click (PPC)

Is as previously identified a valuable tool to enable rapid search listing placements.

Pay per click is tailored to your budget no matter how limited.

The advantage is that you can direct potential business to a specific site page/information.

Alloi can provide a variety of PPC services - from an initial setup and training to a fully managed solution. It purely depends on your budget.

Ad Banners & Buttons

These are adverts that are embedded within other websites.

These can attract targeted traffic from the selected sites that are relevant, but not in competition with yours.

This is an ideal tool to be used in conjunction with pay per click for specific promotions.

We can design, animate and provide your banners & buttons in a wide variety of industry recognised formats and sizes.

Link Exchanges

Increases the ranking of your site by linking to other sites related in some kind to your line of business.

Creating well formed, quality links and ensuring that these are in the best location are key to maximising performance.

There are a number of important rules to follow while building links - if these are not adhered to then links could have a negative effect on your website!!

Also see our SMS Messaging, E-Marketing and Bluetooth Marketing pages.

We look forward to your call on 0845 686 1228 to discuss your Search Engine Optimisation / Online Marketing requirements.

Other Online Marketing Methods

Blog – An open toll that enables interaction from readers to make comments on the articles features. In general they are maintained by an individual and contain commentaries, descriptions of events, graphic images and videos. Advertising on a blog is a new creative marketing niche. A blog can be attached to your main website and used as a tool for marketing and trial purposes.

YouTube and social net-working sites – All sites that enable you as a user to leave a signature line are key marketing tools - such as MySpace, Facebook, Bebo and Twitter. YouTube is also of benefit to those who wish to use video footage to promote specific products.

Google Adwords Qualified Individual

Alloi Limited (Head Office)
Birkdale Mews (6b)
15 Liverpool Road
Southport
Merseyside
PR8 4AS
England

Telephone:
+44 (0) 845 686 1228
Fax:
+44 (0) 0700 598 1228
Email:
info@alloi.net
Skype: alloistudio

Beaumaris Office
Top Floor
6 Church Street
Beaumaris
Anglesey
LL58 8AA

Telephone:
+44 (0) 870 336 3228
Fax:
+44 (0) 700 598 1228
Email:
beaumaris@alloi.net

Search Engine Optimisation

Pay per click (PPC) marketing.

What's right for you?

We look forward to your call on 0845 686 1228 to discuss your Search Engine Optimisation / Online Marketing requirements.

Other Online Marketing Methods

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